For the most part, the adverts are the usual crap: Various couples, usually ethnically diverse, partaking in some light sailing or a piggy-back ride through a wood, whilst a female Voice Over gives us dubious statistics about the success of the company or some kind of unlikely situation in which two people spontaneously play a song in a music shop or tie their shoes together and dance.
The companies also tend to work in the same way. Men and Women sign up and are then matched to others, based on whatever lies and embellishments they have put in their profiles.
However, there is one dating website I have seen advertised that defies logic.
It's called Matchmaking4men.
The clue to why it makes no sense is right there in the name. Matchmakin4men.
If it's a matchmaking service just for men, then where do the women come from?
And before you jump to conclusions, this is not a site for gay men and I have never seen an advert for a possible partner site (no pun intended) called Matchmaking4Women.
I can only assume that either the people who run the site walk the streets recruiting/kidnapping women to pimp out to lonely men over the internet or it's all mail order brides from Eastern Europe.